Time to step up onto my organic soap box.
If your spouse is like mine, you have been empowered with the awesome responsibility of entering the HGTV Dream Home and Green Home Give-Aways day after day, year after year.
Until this latest contest, it hasn’t been a problem. At the start of each contest, I set up an Automator workflow to run each night and I’m done.
Until, that is, Scripps decided to resort to some serious douchebaggery with their latest Green Home Give-Away.
Violation #1) Use of non-standard form elements. Specifically, they override standard functionality of their select menus, input and radio buttons.
The result: accessibility is tossed out the window. Typical highlight cues are overridden and omitted, leaving it nearly impossible to navigate the form using keyboard commands.
(Egregious) Violation #2) with some JavaScript tom-foolery, the entry form requires that you manually scroll down, down, down, down, down past all the superfluous offers to get to…once again… a non-standard button element (see #1 above).
Now some of you will say that I shouldn’t be writing an Automator script to mimic human behavior and that I’m depriving Scripps of my precious eyeballs. I would argue that during the hour or so it took me to set up the script (attempted to do so in this latest case), each and every brand impression is well and truly burned into both retinas and that daily impressions no longer matter. I would also argue against the implicit assumption that the Marketeers over at Scripps have a right, moral or otherwise, to my mindshare. But this would be missing the point.
Using non-standard elements and throwing accessibility out the window with the explicit intent to force the visitor into a particular action is web usability at its worst. There are cleaner, standards-compliant methods to accomplish their (dubious) goals without leaving visually impaired users in the dust.
Bottom line: the project managers making the decisions at Scripps should be ashamed of themselves. Here’s to hoping they don’t make the same mistake for the next contest.
Sphere: Related Content